PR & ADVERTISING
Strategic Communication Mastery
With expertise spanning email newsletters that boost engagement, social media campaigns that spark conversations, and print materials that leave lasting impressions, I orchestrate comprehensive communication ecosystems tailored to your unique goals. My approach blends creative storytelling with data-driven decision making, ensuring every piece of content—whether digital or traditional—works cohesively to strengthen your brand presence. From crafting compelling email sequences with impressive open rates to designing social media campaigns that generate meaningful interactions, I create communication touchpoints that convert audiences into advocates.
SAMPLE CAMPAIGN: METHODIST BUILD FOR HABITAT FOR HUMANITY
This was a standard campaign to motivate our congregation to get involved. Most of our campaigns were like this, starting with an awareness type announcement to save the date, followed by “it’s happening,” here’s what’s been done, we still need help, and finishing with a celebration of our efforts. These are all Facebook posts as our congregation's demographic doesn’t connect well with Instagram or X. The campaign was also featured in our newsletter, on our church’s homepage banner, and in the weekly bulletin. At the bottom are links you can follow to view the videos I shot and edited for the campaign.
HABITAT FOR HUMANITY CAMPAIGN VIDEOS
YouTube videos were linked to the newsletter and shown during services. If you scroll down on our YouTube page you’lI see many of the Church Ministries videos that I directed and edited.
OAK HILL WEBSITE
In my role as Communication Director at Oak Hill UMC, I was responsible for maintaining our WordPress site, for creating new pages and updating old ones, for monitoring analytics and engagement, for integrating video and other multimedia, and for improving the overall user experience. Please note that the new Oak Hill UMC website has been converted to a Wix site from the original WordPress site that I helped create and manage. It is currently quite different in style from my personal aesthetic and my belief in functionality and engagement. The website I administered is featured in the screenshots below.
